The perfect jewelry material for these understated times, many regard platinum as a “new” metal; however the fact that platinum is one of the most rare and purest precious metals in the world was discovered and revered long ago.

Dating back to 700 BC, when the ancient Egyptians mastered the techniques of processing platinum, to 100 BC, when the Indians in Pre-Columbian South America combined it with gold, platinum has played an important role in the culture of human existence. Though widely utilized since then, the true worth of platinum was relatively under appreciated until the mid-eighteenth century, when Europeans began to hold it in high esteem. Premier jewelers like Cartier and Tiffany owe much of their fame and importance to this period. The "Art Nouveau" jewelry that emerged from the fortuitous pairing of platinum and diamonds has indeed transcended the years.

Elegant and subtle, platinum never competes with the color of a gem. Its deep white luster complements the stone's brilliance.

The Duchess of Windsor, an expert and collector of jewelry, declared that platinum was the one and only jewelry choice for evening wear. The world's most legendary diamonds - the Hope, Jonker I and the Koh-i-noor are all secured in platinum settings. Today, given the variety of designs and combinations, platinum can be worn for every occasion.