Come to Grissom’s for a diamond education on the 4Cs (Cut, Color, Clarity and Carat). We will show you how to use 10x magnification for clarity and let you compare many different clarities side-by-side. We will show you the range of popular diamond colors and let you learn what you like best. We will explain why cut is the most important factor and how light or fire is reflected more efficiently in better-cut diamonds. A diamond's value is influenced by its rarity; at Grissom’s you can learn the characteristics that effect rarity, beauty, and value.

Setting a Budget

This will require some shopping and studying to familiarize yourself with the four Cs, what you like, and what they cost. When buying a diamond, it is very easy to get carried away. At Grissom’s we don’t pressure customers to choose today or spend more than they wish—two unfortunate selling mistakes at many jewelry stores. Only you can decide what amount is comfortable for you and reasonable for your lifestyle or income. Grissom’s provides a premium selection of quality diamonds at great values in a relaxed, informative, and private presentation.

Choose the shape that pleases you

Today's hottest shape is a princess cut, but the round brilliant is a close second and always at or near the top in shapes requested. At Grissom’s, we offer most shapes respected in the diamond industry. These include the Round Brilliant, Princess, Radiant, Oval, Emerald, Marquise, Pear, Cushette, Asscher and Trillion.