When internationally acclaimed graphic designer
Ruedi Külling began work on a new watch brand, he set out
with the goal of creating a line of timepieces devoted to the
principals of modern minimalism and the art of simplicity. When
Xemex was launched, Ruedi found that he had a trademark that,
with its return to the ideals of the Bauhaus movement, stood out
with an unmistakable image of refinement and taste.